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Salvador AI

Concept for a smart creative assistant, that can engage in two-way conversations with Creative Cloud end-users through natural voice or keyboard input, to automatically perform tasks within Adobe products and help them find relevant in-context information.

design

What’s the problem?

  • Users can't easily find info about how to use a certain Creative Cloud product or feature.
  • There's no way to have Adobe products perform tasks automatically for you.
  • There's no personalized user experience when interacting with Creative Cloud products, based on what you’ve done in the past.

Who’s the customer?

  • Users of Creative Cloud products like Photoshop, Lightroom, Illustrator, InDesign, Stock, After Effects, Premiere Pro, etc.
  • Users of Creative Cloud desktop app
  • Creative Cloud customer segments: Individual, Teams and Enterprise

Is the problem worth solving?

  • Providing a better user experience has always been a top priority for Adobe
  • Enable users to save effort and time, create content easier
  • Adobe is already investing a lot in AI and ML, building up on Sensei is a strategic direction for the future
  • Adobe Research designed a prototype that uses voice commands to interact with Photoshop (introduced by Gavin Miller 10/2017, presented by David Nuescheler at Adobe MAX confrence in 2017)

What’s the solution?

Meet Salvador. The Smart Creative Assistant.  
  • Salvador uses machine learning and natural language processing techniques to enable Creative Cloud users save effort and time, by automatically performing tasks for them within Adobe products.
  • The AI powered assistant also helps users find relevant in-context information about product features, without having to look elsewhere.
  • Users can engage in two-way conversations with Salvador through natural voice or keyboard input.

Business Model Hypothesis

  • Addressable market size:
    • ~15 million Creative Cloud end-users (9/2017)
    • Leverage existing Individual, Teams and Enterprise routes-to-market
  • Model 1 (recommended)
    • Included / standard for all plans, no extra charge
  • Model 2
    • Add-on to existing Creative Cloud plans (premium feature set)
    • Pricing based on preliminary research: 1.99/mo, annual plans
    • 20% conversion rate = ~$6M/yr business

Customer validation

  • Methodology:
    • Created a questionnaire to get feedback on the concept (17 topics)
    • In person interview with two graphic designers
    • Concept study with three Creative Cloud users (UserTesting.com)
  • What I learned:
    • 4/5 people liked the idea and found it helpful in their daily use of Adobe products
    • It would allow users to save effort, time and frustration
    • It would help them create content easier
    • It would help them discover new product features

Concept Testing Website

Check the embedded website below or click on the button access it: 

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